The Organic bentonite is a modified form of natural bentonite clay that has been treated with organic compounds, typically quaternary ammonium salts, to enhance its performance in non-aqueous systems. It functions primarily as a thickener, and stabilizer in industries such as paints & coatings, lubricants, adhesives, sealants, and cosmetics.

The global organic bentonite market is growing steadily due to increased demand for high-performance materials in construction, automotive, and industrial applications. Paints & coatings remain the largest application segment, where organic bentonite improves viscosity control, prevents pigment settling, rheology modifier and enhances suspension stability.

Asia-Pacific leads in both production and consumption, driven by rapid industrialization and growth in construction and automotive industries. North America and Europe focus on specialty-grade bentonites with improved consistency and regulatory compliance. Rising demand for environmentally friendly materials is also creating new opportunities for bio-based and low-VOC formulations of organic bentonite.