The global online advertising market size was USD 210.3 Billion in 2022 and is expected to register a revenue CAGR of 10.4% during the forecast period. Increasing usage of mobile devices and digital apps, shift from conventional marketing to social media marketing, growing popularity of online marketplaces, and increasing investments by business owners in online advertising for brand awareness are some of the major factors expected to drive the market revenue growth.

The report also offers estimations and predictions about the market segment and sub-segments exhibiting promising growth in the forecast timeline. The report also provides deeper insights into the technological advancements, industrial landscape, and emerging product and technological developments in the Online Advertising market. It offers fruitful insights into the business sphere to help businesses capitalize on the lucrative growth opportunities.

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Competitive Terrain:

The section on the competitive landscape offers valuable and actionable insights related to the business sphere of the Online Advertising market, covering extensive profiling of the key market players. The report offers information about market share, product portfolio, pricing analysis, and strategic alliances such as mergers and acquisitions, joint ventures, collaborations, partnerships, product launches and brand promotions, among others. The report also discusses the initiatives taken by the key companies to combat the impact of the COVID-19 pandemic.

The leading market contenders listed in the report are:

Google, Meta, Amazon, X corp, LinkedIn Corporation, Microsoft, Taboola, Outbrain Inc., Criteo, Adroll, Quantcast, Rubicon Media, Yahoo!, Pubmatic Inc., OpenX, Unity Technologies, Snap Inc., Adobe, Fiverr International Ltd and Index Exchange

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Emergen Research has segmented the global Online Advertising market on the basis of type, application, end-use, and region:

Segments Covered in this report are:

• Format Outlook (Revenue, USD Billion; 2019-2032)

  • Social Media
  • Search Engine
  • Video
  • Email
  • Others

• Platforms Outlook (Revenue, USD Billion; 2019-2032)

  • Mobiles
  • Desktop and Laptops
  • Other Platforms

• Enterprises Outlook (Revenue, USD Billion; 2019-2032)

  • Large Enterprises
  • Medium and Small Enterprises

The various regions analyzed in the report include:

• North America (U.S., Canada)
• Europe (U.K., Italy, Germany, France, Rest of EU)
• Asia Pacific (India, Japan, China, South Korea, Australia, Rest of APAC)
• Latin America (Chile, Brazil, Argentina, Rest of Latin America)
• Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of MEA)

Key Objectives of the Report:

• Analysis and estimation of the Online Advertising Market size and share for the projected period of 2022-2030
• Extensive analysis of the key players of the market by SWOT analysis and Porter’s Five Forces analysis to impart a clear understanding of the competitive landscape
• Study of current and emerging trends, restraints, drivers, opportunities, challenges, growth prospects, and risks of the global Online Advertising Market
• Analysis of the growth prospects for the stakeholders and investors through the study of the promising segments
• Strategic recommendations to the established players and new entrants to capitalize on the emerging growth opportunities

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