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2026-01-08 09:48:00 -

Premiumization and Innovation Accelerating the Global Fragrance Industry Growth

The evolution of the global Perfume and Fragrance Market has led to extraordinary growth in premium and ultra-premium fragrance segments. Modern consumers increasingly view luxury perfumes as expressions of identity, status, and emotional connection. This shift reflects broader lifestyle changes where fragrance is no longer seen merely as an accessory but as a signature element of...

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